WORDS

WORDS

Monica Ellis

Monica Ellis

pHOTOS

pHOTOS

Anna Surokin

Anna Surokin

dATE

dATE

15th August 2024

15th August 2024

Kimono Today: Embracing Tradition Among Youth

Cultural events like Hanami (cherry blossom viewing) and summer matsuri (festivals) encourage young people to wear kimonos, often leading to social media sharing of their outfits. This visibility normalizes kimono-wearing in casual settings, inspiring others to participate.

"The kimono is not just a garment; it is a bridge between the past and the present, allowing the younger generation to express their identity while honoring their heritage."

Wearing a kimono allows young people to express their identity uniquely. It blends pride in their heritage with a desire to stand out in a globalizing world, making the kimono a canvas for personal expression.

The resurgence of kimono fashion among young people is a testament to the enduring appeal of cultural heritage. By blending tradition with modernity, they breathe new life into this iconic garment, ensuring its vibrant presence in Japanese culture for future generations.

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